A podcast for lawyers who care about the future of the sector
Brought to you by Manuel Pueyo and Marnik Vanhaverbeke
What to expect
A series of 5 episodes in which Marnik interviews relevant people on topics like client communications, process & service transformation, brand positioning, business development skills, design thinking, agile working, internal marketing and promotion, writing for the web, information architecture, email marketing, social media, emotional intelligence, career planning, mindfulness,change management, stress management, influencing, empathy and people management. Specifically covering the situation of law firms.
Episode 1 :
Content Marketing for Law Firms
October 2nd 14:00
Manuel is a Brussels based content strategist, web designer and content coach at Big Kids. In 2019, he was looking for new business ideas and he did research on the legal sector in Belgium. He interviewed 15 people and also conducted an online survey. The original question was to find out how law firms were doing web content. He ended up discovering deeper problems suffered by professionals working in the sector. In this episode we will discuss with Manuel on main discoveries from this research.
Turning Content into A Valuable Business Asset: some concrete examples in the legal sector
October 9nd 2020 14:00
Manuel is a Brussels based content strategist, web designer and content coach at Big Kids.
In this episode, second in the series with Manuel , we will discuss about innovative examples of how law firm are using content strategies to differentiate themselves from competitors. How they are using smart content as an amazing opportunity, not only to attract clients, but also to deliver better services. Content becomes a strategic business asset for the organization.
Meet the host
Marnik Vanhaverbeke has a thorough knowledge of the Belgian legal industry. As former CEO of LAR, a leading legal protection insurer in Belgium, he created his vision on the legal sector, based on many years of interaction with its main actors. He now launches himself as coach and consultant, mainly for lawyers. In that role, he targets an improved customer experience through deep client knowledge, process optimization, enlarged servicing and a clear and unique brand positioning. He will convince you without doubt that these elements are key for a successful innovation of the legal industry.